Chowder Financial is dedicated to helping contractors and homeowners through flexible lease-purchase solutions. They specialize in providing accessible financing options for credit-challenged customers, making it easier to afford critical household systems like HVAC and water heaters.
Chowder Financial tasked us with redesigning their website to better serve their two distinct user groups: contractors and homeowners. The redesign would need to ensure that each group understood Chowder’s mission and how its services could specifically benefit them. Along with updating the copywriting and visuals, we focused on improving usability to create a seamless, informative experience tailored to both user types.
We began by meeting with the stakeholders to understand their goals and strategic direction, and evaluated direct competitors to Chowder. Then, we reorganized the website’s pages and content to create a more intuitive layout, ensuring both contractors and homeowners could easily find the information relevant to their needs.
To ensure a strong foundation, we first created wireframes to map out the site structure and user flow. This gave a clear vision of how the information would be organized. We then developed a design system to maintain visual consistency across the website. Afterward, we built a prototype for the first iteration of the redesign and sent it out for feedback from key stakeholders.
For Chowder Financial, we developed a comprehensive design system, starting by refining the copy to clarify their message for both contractors and homeowners. We established consistent typography and a modern color palette that aligned with their brand identity. Icons and reusable components were created to enhance usability, and we reorganized the content to improve navigation. This effort resulted in a high-fidelity prototype that showcased these updates, along with new imagery, bringing their mission to life for both key user groups.
Guided by the prototype, we developed the website in Webflow, ensuring a fully responsive design that adapts seamlessly across all devices. The new pages were structured and optimized for improved SEO, enhancing search rankings. Additionally, we programmed their Contact Us form to accommodate different user profiles, making it easier for their team to engage with potential clients. To ensure long-term flexibility, we provided training to Chowder Financial’s team on how to easily update and manage website content.
Working with Chowder Financial, a venture-scale startup, was a fulfilling project that taught us a lot. Collaborating remotely with their team, we designed and built a website that enhances user experience and improves SEO. We anticipate positive impact and continued growth in their website traffic starting from launch. Explore their website to learn about the financial solutions they offer to credit-challenged homeowners.
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chowderfinancial.com
