HatchBridge Incubator supports north-Atlanta entrepreneurs by providing essential resources for business success. They blend physical spaces with a digital network to foster an inclusive ecosystem, creating growth opportunities for their community.
As interns, Hatchbridge Incubator tasked us with redesigning their existing homepage to better introduce entrepreneurs to their programming and ecosystem. Our experience there fueled our journey to becoming startup founders, driving our commitment to building a user-friendly platform that aligns with the needs of emerging entrepreneurs and enhances their access to Hatchbridge's resources.
To begin the redesign, we immersed ourselves in trying to understand both the company and the users of their website. This foundational knowledge was essential to aligning the redesign with Hatchbridge's core principles. By balancing the company's identity with the practical needs of its audience, we worked on creating a platform that resonates with both Hatchbridge and the entrepreneurs it supports.
To understand the goals, needs, and motivations of users interacting with the website, we used card sorting and low-fidelity prototypes. We tested these with startup founders and stakeholders from the HatchBridge cohort program. Participants helped us by organizing landing page sections, grouping navigation items, and finding important information. We used their feedback to create detailed user personas, map out user journeys, and refine our prototypes to better meet user needs.
Based on system requirements and user goals, we created a comprehensive design system for the HatchBridge website, including a typographic scale, color palette, icons, reusable components, and brand guidelines. We updated the copywriting and conducted photoshoots for original imagery. This work led to a high-fidelity interactive prototype that effectively showcases the new design and user experience.
Using the high-fidelity prototype as our guide, we built the new HatchBridge website in Webflow. We made sure that all pages were fully responsive, providing a seamless navigation experience across all device sizes. Additionally, we optimized the content and structure to enhance SEO, ensuring the website ranks well and is easily discoverable.
Our experience with Hatchbridge wasn't just about redesigning a website—it was our introduction to startup culture. This opportunity was pivotal in our journey, inspiring us to launch Studio leftright. We're grateful for the experience and proud of the work we accomplished. Check out Hatchbridge's website below to see the work that sparked our journey into the startup world.
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hatchbridge.com
